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BABY K’TAN VOTED ONE OF TOP 200 LEADING MOMS IN BUSINESS IN STARTUPNATION COMPETITION

HOLLYWOOD, FLORIDA - May 4, 2009 - Baby K’tan Baby Carrier announced today that it has been recognized as one of the top 200 mom-owned businesses in StartupNation’s 2009 Leading Moms In Business Competition (http://www.startupnation.com/leading-moms-2009). The competition, sponsored by VerticalResponse, recognizes the achievements of mothers across the country who run outstanding businesses.

The Baby K’tan Baby Carrier is the only carrier that allows you to wear your baby without hassles, twisted material, or confusing attachments. A cross between a soft sling and a structured carrier, the Baby K’tan provides an exceptionally secure environment, making it ideal for special needs babies, and perfect for preemies.

"Moms across America were honored in this year’s ranking, showing that they’re capable of starting and running successful businesses while managing to balance family, career, home and self," said Rich Sloan, co-founder of StartupNation. "Well over 600,000 votes were cast in support of several thousand contestants. What an incredible achievement to be named a winner, and what an inspiration for anyone looking to start their own business."

"It’s challenging for anyone to start and run a successful business, particularly in this economy. These women are setting the standard for innovation and creativity," said Janine Popick, founder and CEO of VerticalResponse.

StartupNation (www.startupnation.com) launched the first annual Leading Moms in Business Competition in January with the support of VerticalResponse (www.verticalresponse.com) to recognize the achievements of mom entrepreneurs across the US. Winners were selected and ranked according to public votes accumulated from January through March, 2009. The elite 200 win bragging rights, promotional support, and digital winner’s emblems recognizing their achievements as the Leading Moms in Business.

About Baby K’tan

Baby K’tan, LLC, is a privately owned company based in Fort Lauderdale, Florida. Established in January 2007, the Baby K’tan Baby Carrier was developed by two couples, each raising three kids in Florida. One family has a child with Down syndrome and the other has a child who required heart surgery when he was four weeks old. The four parents - a day trader, a biologist, an aeronautics salesman, and an attorney -- were driven to invent Baby K’tan when none of them could find an existing baby carrier that suited their babies’ needs. The Baby K’tan Baby Carrier is available at independent and mass retails stores across the U.S. and Canada, and online at http://www.babyktan.com and Target.com.